CNN caught up with Bank of America CEO Brian Moynihan and asked him why he wanted to charge his customers $60 a year for using their own money. He busted out the old rightto make a profit line:
Bank of America’s CEO defended his bank’s new $5 fee on debit cards on Wednesday, saying that customers and shareholders understand the bank has a “right to make a profit.” [...]
“I have an inherent duty as a CEO of a publicly owned company to get a return for my shareholders,” Moynihan said.
Moynihan said that the bank will talk to its customers, teammates and shareholders and “they’ll understand what we’re doing — understand we have a right to make a profit.”
Just as Moynihan has the right to make a profit, his customers have a right to not be his customers anymore. Since the announcement of the debit card fee broke, this remains the biggest topic of discussion among my friends and acquaintances. I’ve been passed “Move Your Money” links and Credit Union finder websites on an almost constant stream. There’s a planned event for what amounts to a bank run on November 5, Guy Fawkes Day, a Move Your Money event for Bank of America. Moynihan, with his “fiduciary duty” hat on, doesn’t really understand the forces of nature he messed with here, I think. Maybe it won’t amount to much, but at the very least, I’d expect an erosion in the customer base.
Incidentally, the debit card fees do represent a theft.
The banks’ simplistic statements are merely an attempt to rationalize and obfuscate one of the largest illegal transfers of wealth from consumers to banks in American history.
Debit cards were developed by banks as a replacement for paper checks. When a consumer pays with a debit card instead of a check, the bank saves money. In the 1980s, Visa calculated the savings at 55 cents to $1.60 per check. The savings is much higher today. For decades, Bank of America, the founding owner and member of Visa (originally called BankAmericard) and all of the Visa and MasterCard banks, including Chase, hid the identity of their debit cards from stores by designing them to look and function like their signature authorized credit cards and by charging stores the same price for debit and credit transactions. Banks did this despite the fact that purchases made with a debit card didn’t involve a loan from the bank, posed very little fraud risk and were extravagantly profitable to banks because they eliminated the costs of processing and clearing checks.
The banks spend roughly 7 cents per debit card transaction. They get to charge up to 24 cents to the retailer, per the Federal Reserve, and now BofA tacks on $5 a month (which is just a prelude to becoming standard industry practice among big banks). And that’s profit ON TOP of the savings from not having to process checks.
The only way to stop this gouging is to get your money out of a big bank, and into a credit union or community bank free of such fees, as soon as possible. It’s called voting with your feet.





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It’s simple, take your money out of the big banks and put it into credit unions.
Actually what it will do for many people is to obsolete debit cards for payments just as the use of paper checks has been diminished. People will shift (even more) to the use of credit cards — why not? — where consumers get more theft protection (and the banks make more money).
Pardon this thread interruption, but should we prepare to freak out or just view this as an attempt to get more of peoples’ money shifted over to the damned banks?
IMF adviser: The global economy could collapse ‘in two to three weeks’
More here.
It is notable that the new fees are not applied to all checking accounts. There are fee waiver criteria based on the specific checking product, balances, and other banking products a customer holds.
Nowadays there is less motive for a bank to keep low end accounts on the books, as there is more skeptcism among bank officials that there is much future for low end customers. The customer nudged away by a new fee is inconvenienced, angry for awhile, and moves on elsewhere.
I recall bankers eager to open entry level accounts for the modest customer base, while cocksure those customers would generate profitable credit and deposit relationships a few years hence.
No more. It’s a bleak, new outlook for the long term.
Going to credit unions is the only answer, because we’ll never nationalize these monsters.
I also love the service provided by BofA to charge e-customers if they need to see a human teller. plus the fact that their website/online banking service went out over last weekend.
fave comment was customer saying he was going to charge BofA $5 for every hour the service was down.
and I’m no finance wizard but isn’t there a difference between “profit” and “Return on investment” ie stock price?
dosido, in Kafka’s world it’s the other way around.
First, the e-customer’s account is based on a $12 monthly fee.
Then, the customer enjoys NOT having to pay that IF he/she gets a paperless statement, and uses ATMs and online banking INSTEAD of a teller.
See the difference? A talking mannequin can explain it, and often will!
Parasites….
This bank should have been nationalized long ago. It’s a criminal organization. Free yourself from this bullshit, get your finances to a credit union.
Also, check out CREDO WIRELESS for your cell phone. They donate a large part of their profits to great social causes. My friends cannot believe how small my family’s cell phone bill is, either. I switched from ATT years ago, and I feel good about writing CREDO WIRELESS a check every month.
VOTE with your money.
Who said something about banks being a greater threat to liberties than standing armies? Bank of America customers should simply call the parasite what it is. Vampire, sucking life and liberty from breathing human beings, to support a legal entity called; corporation! To hell with exploitative corporations who buy law with the money extracted from US. Scumbags in suits….
Don’t like it, then move your money. How is this a national issue? It is a business, not a charity. If you don’t like the terms than don’t do business with them. Problem solved.
dating moynihan? Oversimplification, just how he likes it. Peace my friend see ya on the soup line.