The important element of this multi-billion dollar settlement with MasterCard and Visa on an antitrust lawsuit is not the total amount, though retailers stand to gain about $6 billion in damages. It’s the new regime of pricing that will affect all our lives:
Retailers will be able to charge their customers more for paying with credit cards under the terms of a multibillion-dollar settlement announced late in the day on Friday [...]
Under the credit-card settlement on Friday, worked out over months of negotiations, merchants can charge higher prices to consumers who decide to pay for their purchases with credit cards.
A customer, for example, who buys a $100 item with a credit card might be charged an additional $2.50. A judge still needs to approve the settlement.
Until now, the card companies banned merchants from adding such a surcharge, although gas stations and other retailers sometimes offered a discount for customers who paid in cash.
The spin from the lawyers for the merchants that this will not result in higher costs to the consumer sounds like bunk to me. Of course it will. Maybe over years, credit card companies will see that exorbitant swipe fees will lead to a large move away from using their product, and will lower the prices, and that will ripple through to merchants who take away the price disparity. But that will take some time. And the truth is that this hurts people who purchase necessities on credit, or who just don’t want to really carry hundreds of dollars around with them when making a series of errands. Maybe this will lead to a big shift from credit to debit cards, where the fees are smaller. But it’s fairly unknown.
Kevin Drum thinks it’s great because we’ll be able to conduct an experiment:
It’s not clear who, if anybody, gets screwed by hidden swipe fees. After all, there’s nothing wrong with swipe fees per se: it costs money to run an electronic payment network, and credit card companies need some way to recoup those costs. Swipe fees are a reasonable way of doing this.
What’s more, consumers and merchants get a lot of benefits from credit cards: consumers get convenience and merchants get guaranteed payment. No more bounced checks! Maybe a 2.5% fee is a reasonable price for those benefits.
Maybe. But there are two big questions about swipe fees. First: are they abusively high? Second: who really pays them? Do they get passed on entirely to consumers? Do they get split between merchants and consumers? Or do they primarily end up balancing the costs of running a payment network between merchant and purchaser banks?
The empirical evidence on this is hazy. No one knows for sure. So I say: let’s find out. Instead of allowing card companies to unilaterally hide the fees by banning surcharges, or allowing regulators to unilaterally cap swipe fees, bring them out in the open and let the market decide.
The only problem with this is that the architects of this experiment are retailers and banks. Consumers have very little agency. They can pay with cash if they have the cash on hand. If they don’t – and cash flow is a legitimate and serious problem among the working poor – they’re just going to have to pay higher prices on credit. Maybe poor people don’t have as much access to credit anymore, so this isn’t a real problem. But I keep getting half a dozen solicitations for credit cards every week in my mailbox, and I assume this is the case for most folks. I just think that before cheerleading about this, we should try to assess who’s most likely to get squeezed by an alternative pricing scheme.
But then, maybe this will bring back layaway or something, so it could all work out.




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This is not necessarily a bad development for consumers. The fact is that MC/VISA have been using their muscle against retailers for decades, forcing retailers to accept both debit and credit cards, pay high fees (even for MC/VISA debit cards) for participating, and yet not pass the cost along to consumers. Or else. This was an outrageously unfair practice and it was about time that it stopped.
At this point, consumers can become more aware of what debit/credit is actually costing the retailer (and hence the consumer too). Many consumers may decide they would rather use a PIN-based ATM card to make a purchase — which is a cheap and efficient payment method — than pay the ridiculous fees associated with a MC/VISA debit card. Greater use of ATM/pin cards at the cash register would be a good development, lower fees, more security, less expensive for consumers, and of course that is exactly what MC/VISA have been trying to prevent for years.
PS
Of course they know. Kevin Drum doesn’t know what the fuck he is talking about.
At least it will eliminate the minimum amount put on a card if the consumer is paying.
Merchants are already factoring in the cost of credit card fees into their products. Any merchant who hasn’t been doing that is no longer in business. Therefore it’s safe to assume that on average merchants will most like begin offering “discounts” to people who pay in cash, while raising their prices for people who persist in using credit cards.
The only thing this will really do is unhide the credit card tax that de facto monopolists like Visa are charging.
I’ve still got an ATM/pin number card, and it’s not easy avoiding swipe fees because MC/Visa logo’d point of sale devices will not recognize the non-MC/Visa ATM card.
Here’s my typical experience – attempt to use the swipe, enter pin, transaction failure. Confused salesperson wants to repeat process and reports that the device says that the card is short one number. I infer that the missing 16th number is the one that transmits the swipe fee to credit card rentier.
My options are to pay with cash, credit or not purchase.
I tell the salesperson that I don’t think MC/Visa deserves a cut from my retail cash transaction. Salesperson usually does not respond or looks at me like I’m an idiot. Sometimes they are right.
All the gas stations out in the Morongo Valley and Yucca Valley region are priced on a two-tier, credit or cash, basis. These are chain stations, Chevron and Valero among others.
Coming soon to a station near you…
I am agnostic as to whether this is good or bad.
But the fact that a private civil suit was able to prevail over an
industry that the DOJ is (or says it is) unable to take on,
because financial industry lawsuits are quirky and complex,
is a sad commentary on the rule of law.
My bank has tried several times to replace my ATM/pin card with a “more convenient” VISA debit card. I have protested each time. Sometimes I had to make a very loud fuss, but eventually I got my ATM/pin card back again. I have used it quite a bit at supermarkets and some big retailers like Walmart.
If the average person can start receiving a 2-3% discount on every purchase just by using a ATM/pin card, then MC/VISA will suffer and they know it.
MC/VISA have also resisted the introduction of the pin/chip credit cards which are widely used in Europe. Again, these are more secure but they might slow down the speed of card swipe transactions and that I suppose is why MC/VISA have dragged their feet.
Yep – the “convenience of separating you from your cash” more efficiently.
Even my credit union has tried to get me on board. Not gonna do it.
Big Credit is never going to let average people decide to choose between cash discount and swipe fee.
I’m curious about why anyone would shop at Walmart. I’ve never been inside one, and I work too hard to anything to the likes of the Walton family.
it is bunk, with clarification
here’s the thing;
credit cards don’t really increase the price of goods if the merchant can’t add on top of the price, they DO increase the price if the merchant can charge on top because of the card;
usually a company charges according to what the consumer pays, not according to the expense of an item, case in point, when there was no competition my company enjoyed a .75 mark up, now with competition we can hardly get 15 percent, the sale is based on a price point not a profit margin point, however if a person breaks out their credit card we can say “that costs us 3 percent, we have to add it to the bill” which the customer usually understands and either pays by check or cash
my cable/phone/internet provider charges a fee for every payment method other than mailing a check and autopay. I find it absurd, you can’t even pay via the internet without a fee. Complete rip off.
well, it’s not a rip off if it costs them more money, if a credit card costs them a fee I think it’s fine letting you know that and allowing you to pay without that fee through the less expensive method
This is just another fee added to consumers. As pointed out, a regressive one too, since the people at the lower end of the income scale won’t carry around large amount of cash (1) bc they live from hand-to-mouth (2) bc it is unsafe.
Ya beat me to it.
One way or another this is going to be worked out to cheat the consumer. Big money is going to get their fee and the retailer is not going to pay for it. You can bet that no prices are going to go down. It is just a shell game for the banks and the merchants to play against us.
Sure it cost’s money to run a system, but TWO DOLLARS a swipe for a millisecond of computer time? That is robbery.
With Democrats like Kevin Drum, I’m not sure why we even need Republicans.
“Interesting experiment,” forsooth.
No one knows what the fuck they are talking or writing about.
Handling cash is not “free”, as is implied. It’s very expensive.
It has to be counted and accounted for at the store, and on deposit at the bank (somehow banks just don;t trust retailers to “self-count” cash).
Controlling money adds more cost to the stores and banks than credit cards.
Credit cards are much less expensive to process.
Those gas station giving a discount for cash? Tax evaders, all of them.
Not to mention that out lovely Government actually hates cash. Something about not being tracked for tax audit purposes. That little slogan on the doll bill, “This note is legal tender for all debts Public & Private”? Try paying the government with cash. Or put a deposit in a Bank of over $10,000.
This will surely help those slumping retail sales./s
Also, ugh!
“Sure it cost’s money to run a system, but TWO DOLLARS a swipe for a millisecond of computer time? That is robbery.”
Great point. This is excessive.
The payments system is a public good and ought to have a public supplier. The old postal savings accounts would be a good ‘public option.’ As it stands, there is no real competition in the supply of unsecured revolving credi, and the banksters are making the most of their monopoly by screwing both the merchants (who pass on the fees to their customers) and the general public. Credit cards supply a huge benefit in convenience to people who use them as a means of payment and noy as a source of long-term credit. The float isn’t worth anything anymore for those of us who pay the whole bill on time, but the flexibility is worth alot. The banks are seizing as much of that benefit as they can get away with. If it weren’t so inconvenient, I would make all my paymrents in cash drawn from my line of credit.
Agree & guffaw at the extrapolating prospects. You neglect to mention the extra cost for training cashiers in arithmetic.
The first leg of any field trials will surely include price wars between the fee chargers and the no-fee merchants.
The ATM debit charges to merchants in Canada are quite high, thogh possibly not as confiscatory as the credit card fees.
The sales clerk is probably unaware of the credit card rip-off.
Which industry will be hurt the most?
A). Retail stores like local mom & pop clothing, etc.
B). Food stores?
C). Big box stores – Walmart, Staples, Home Depot, Best Buy, Lowes, etc?
D). The Internet market – Amazon, Political Donations, Travel Industry, other commodities?
David: You’ve been a busy little bee today!!!
I need to be clear
the credit card companies charge the merchants a fee even though WE are lending THEM money
that’s right, we lend THEM money and have to PAY for the privilege, in the beginning the credit cards once PAYED us for allowing them, I have no clue how they managed convincing merchants to pay them but they did
are the credit card fees too high?
of course, that doesn’t change the fact, merchants pay quite a bit when customers use them
remember I said my company can barely sell a fence with a 15 percent markup?
that’s just material and labor costs, not real expenses like commission, advertising, heat, etc
so the actual markup is closer to 5 percent if we wanted to count all expenses, a credit card that charges us 3 percent has lowered our markup to 3 percent
we don’t allow credit card payments after the deposit for just this reason, however if the customer wanted to pay the 3 percent fee we would be happy to oblige
You’re right. Merchants already include the cost of processing in their price. I used to be in the bankcard biz, and when selling to merchants who previously declined to accept cards, this was an explicit part of the sales pitch and merchant training. But in the era of so-called “rewards cards”, it got out of hand. (So-called “reward cards” actually charge the merchant a higher rate on transactions where they are used. Cash and debit card using customers are paying for “reward cards” users…uh…rewards.)
I have nothing at all against this change. This will allow merchants to actually compete for cash and debit card customers. Post the cash price and the credit card surcharge amount…and ban “rewards cards” entirely as they are nothing but a cost increasing scam.
That’s just wrong. You have it backwards. Not allowing merchants to separate the fees for credit based transactions is what is truly regressive.
That’s my former bank card sales pitch to merchants. There’s some truth to it. The handling costs for cash (and cash equivalents like checks) are not trivial. Most people just never consider that there is a cost involved. Not even the merchants.
I’m a small business owner. A family business started by my mother 40 years ago. Charge processing companies charge anywhere from 2% to 5% on average. I try to discount as much of my merchandise and services as I can to help stimulate sales. If someone charges it that’s an additional cost to me.
I don’t intend to add any additional charges because of this and ultimately I don’t expect many other retailers will, either. Customers will not return if they think I am trying to rip them off. Can’t blame them.
This will affect the credit card rewards programs offered by various banks.
Suppose someone likes frequent flyer miles, and uses the credit card all the time to rack up miles. Going forward the previously hidden cost of credit card transactions, spread around all sales, will come home as a surcharge on just the credit card transactions. Doing the math, that $2.50 surcharge on a $100 purchase will rack up 100 frequent flyer miles worth perhaps 50 cents?
Cut up the card, pay cash, put that $2.50 in savings, and come out ahead.
Yes, this will result in consumers being charged higher prices for non-cash transactions. Therefore, this is bad for consumers, plus it will push de facto inflationary pressures on the economy.
As for every dollar more that a consumer pays, the merchant receives a dollar more, it could be argued that this will stimulate the economy. It is one more plus for those 1% “job creators”, one more – for the rest of us.
not quite so
most things are sold at a price point not a profit point, the price the market will bare not the price as compared to the cost of the item
I sell stockade for 45 dollars, costs me 38, I sell fittings for 3 dollars costs me a nickle
This is a good place to put this.
I want to create an event from Monday 6 Aug thru Wednesday 8 August
Buy nothing, no food, no gas etc. If possible take your money out of the bank but that is not a requirement if you can, do so, if not, fine.
This is simple and requires no organization or money, just act on your own and spread this to your friends. It is named Abstain I hope you will participate.
It accomplishes nothing much but the fact that we can dictate what we want without government compromise. I have a feeling that if we pulled it off we would have their attention.
They don’t ask us when they go to war or pass bills that abrogate our constitutional rights and we have to stop them from doing so. It is not okay that we pay the bills for the bankers thrills, that soldiers kill for nobodies benefit but psychopathic ills.
We can do this, we can manifest this in real time..I know we can make this happen..it is simple, direct and non violent. I will keep posting this everywhere.
Thanks
Bdog
Abstain..plant the seed
One more point — it’s much FASTER to pay cash than to deal with plastic. Every day I get stuck in line behind people whose card doesn’t work the first time, or the second time, or who can’t figure out which buttons to push (the buttons change from machine to machine and over time), and it turns out they’re making a $4 charge. Many many merchants in this town are charging a fee for using the goddam cards for small charges or just setting a minimum for the amount they’ll allow a card to be used. Do you really think they’re doing that because cards are costing them less than cash?
And why do you think so few places will take American Express? Because they charge higher fees. And Diners Card disappeared totally for that reason.
So all I have to offer is personal preference and some anecodotal info. I have no idea as to the actual economic effects of this. It’d be really helpful if David or someone did some actual research on this instead of just trotting out their vague ideas based on (apparently) even less info than I have.
It doesn’t cost them $5 to process a credit card. I doubt it costs them 10% of that.